It's like cooking with the feelings of when it was founded. With the "new pride potato manufacturing method", we are one step closer to the ideal taste. Really delicious potato chips with the pride of the long-established Koike-ya. The "potato-flavored" potato chips that maximize the original taste of potatoes by using the taste of Hokkaido kelp without using salt. It is delicious that can be realized only by the new pride potato manufacturing method.